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András Lengyel is a perception management consultancy representing celebrated hotels, award-winning spas, fine restaurants, hand-crafted wines and exquisite jewellery.

Craftsmanship

Discover how today's leading luxury startups and legacy brands are embracing open platforms — leaving behind automated mediocrity, subscription creep, and the escalating costs of closed systems.

Closed Platforms: Many of our clients begin on closed platforms, only to discover the hidden limitations and long-term costs. Unable to scale or customise, they end up paying development costs — twice.

1. Owning Your Digital Presence

Why true ownership matters more than ever.

Many closed platforms lock you into rigid, templated environments. As your business evolves, you wrestle with plug-ins, pay more fees for each feature, and ultimately hit a ceiling of functionality.

Shape your future with open-source flexibility.

By contrast, an open-source, bespoke build is endlessly adaptable. No hidden constraints or forced upgrades stand in your way. It remains entirely yours, offering complete control over your digital future.

2. Escaping ‘Subscription-Creep’

Avoid ongoing small fees that add up to big costs.

Closed platforms often lure you in with attractive initial prices, yet every extra feature—analytics, design tools, or SEO—adds incremental fees. Over time, these minor costs balloon into serious budget drains.

Break free from continuous overhead.

An open-source approach ends subscription-creep, letting you reinvest in meaningful growth instead of monthly overheads. No incremental fees stand in your way, and you maintain full ownership of your site.

3. Beyond Templated Automation

Craftsmanship is key — automation can only go so far.

Automated website builders offer drag-and-drop convenience, but they can’t capture the artistry of a custom solution. Distinction demands thoughtful design, code personalisation, and user journeys aligned with your brand vision.

Visitors know the difference.

Automation provides speed but rarely delivers an exceptional experience. Users sense when a site lacks genuine craftsmanship. By emphasising handcrafted elements, your online presence resonates deeply and sets you apart.

4. Precision-Built on Technology Used by NASA

When flexibility and scalability matter most.

NASA relies on open-source platforms for proven stability, flexibility, and security. That same technology underpins bespoke websites, delivering a resilient framework that scales with ease for brands of any size.

Trust in a foundation built for greatness.

Whether you’re a small startup or a global luxury brand, you tap into the same solid infrastructure that NASA trusts. Enjoy robust performance and unwavering reliability without ever compromising control.

5. An Unrivalled 27 Years of SEO Expertise

Elevated visibility through open technology and decades of insight.

We’ve been refining search strategies since the days before Google even existed, endowing our clients with a unique competitive edge. By harnessing the flexibility of open platforms, we can optimise each website from the ground up — no forced limitations or rigid templates.

Granular control, meticulous tuning.

Where closed platforms often restrict essential metadata, site architecture, and performance tweaks, our bespoke builds let us fine-tune your SEO at an exceptionally granular level. From streamlined code structures to advanced schema integrations, every layer of your site is engineered for discoverability.

A 27-year legacy.

Backed by decades of hands-on experience, our work sets the gold standard in an ever-shifting SEO landscape. Ultra-high-net-worth clients and visionary startups alike have come to rely on our proven track record, ensuring they’re always ahead of their competition — both today and tomorrow.

6. High-End Security & Reliability

Stay protected without compromising on style.

Closed platforms sometimes claim to handle security automatically, but relying on a single system can be risky. We use open technology with rigorous protocols, fewer dependencies, and frequent updates.

Rely on a secure, stable platform.

Our approach reduces vulnerabilities and supports regular updates, no matter how large your audience or complex your transactions. Trust in a tailored, protective environment without sacrificing design or performance.

7. Seamless Scalability

Grow with confidence as your business evolves.

Scaling on a closed platform often means costly ‘premium’ tiers and limited features. Our open approach is primed for growth from day one, whether you’re integrating e-commerce or entering global markets.

Never rebuild from scratch.

Our evolving infrastructure flexes as traffic surges or needs change. You skip constant rebuilds, focusing on growth rather than forced upgrades or hidden fees, ensuring your site can scale effortlessly.

8. Freedom to Innovate

Unlock creativity without limits.

When your website uses an open framework, you can integrate cutting-edge technologies, design elements, and custom functionalities at any time. No waiting for template updates — you’re in total control.

Stand out in competitive digital spaces.

This freedom to innovate empowers luxury brands and ambitious startups to stand out. By customising every detail, you deliver a memorable experience that reflects your vision and captivates your audience.